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Tourismus Im L Ndlichen Raum

Tourismus Im L Ndlichen Raum

Author: Hartmut Rein ,  Alexander Schuler
ISBN: 9783834933539
Format: Paperback
$98.70 $116.09

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Crisis Tales

Crisis Tales

Author: Lanny J Davis
ISBN: 9781451679281
Format: Hardback
$32.10 $37.75

A veteran political strategist provides insight into crisis management on cases ranging from Martha Stewart to Whole Foods to Bill Clinton in a book on what to do when disasters--both personal and political--strike.

Lanny Davis...

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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Author: Jonah Sachs
ISBN: 9781422143568
Format: Hardback
$30.75 $34.95

Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire...

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Fashion Brands: Branding Style from Armani to Zara

Fashion Brands: Branding Style from Armani to Zara

Author: Mark Tungate
ISBN: 9780749464462
Format: Paperback
$45.90 $53.97

Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses various aspects of fashion from a marketing perspective. It...

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Social Branding: Strategien - Praxisbeispiele - Perspektiven

Social Branding: Strategien - Praxisbeispiele - Perspektiven

Author: Matthias Schulten ,  Artur Mertens ,  Andreas Horx
ISBN: 9783834932242
Format: Hardback
$86.35 $101.57

Rund 40 Prozent der Unternehmen sind mittlerweile in sozialen Medien aktiv. Die meisten von ihnen, um die eigene Marke zu profilieren und die Markenloyalit t ihrer Kunden zu steigern, kurz: um Social Branding zu betreiben. Mit dem...

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Renegades Write the Rules: How the Digital Royalty Are Using Social Media to Redefine Innovation

Renegades Write the Rules: How the Digital Royalty Are Using Social Media to Redefine Innovation

Author: Amy Jo Martin
ISBN: 9781118340516
Format: Hardback
$33.30 $39.13

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you...

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What Chinese Want: Culture, Communism and the Modern Chinese Consumer

What Chinese Want: Culture, Communism and the Modern Chinese Consumer

Author: Tom Doctoroff
ISBN: 9780230340305
Format: Hardback
$33.35 $39.20

China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick, even the Chinese have difficulty explaining their own 'Chineseness' to outsiders. In What...

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The Workforce Engagement Equation: A Practitioner's Guide to Creating and Sustaining High Performance

The Workforce Engagement Equation: A Practitioner's Guide to Creating and Sustaining High Performance

Author: Jamison Jay Manion
ISBN: 9781439868096
Format: Paperback
$61.65 $72.53

Helping readers master the human elements of implementing and sustaining process improvement, this step-by-step guide presents the science behind the people side of process improvement. It bridges the gap from strategies to...

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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force

Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force

Author: Rob Fuggetta
ISBN: 9781118336038
Format: Hardback
$30.80 $36.23

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The Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve

The Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve

Author: Chris Lytle
ISBN: 9780814430866
Format: Paperback
$21.95 $24.95

<html> Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice...

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Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

Author: Tony Ellery ,  Neal Hansen
ISBN: 9780470487532
Format: Hardback
$96.80 $110.00

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.

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Oracles

Oracles

Author: Don Thompson
ISBN: 9781422183175
Format: Hardback
$30.75 $34.95

Why Prediction Markets Are Good for Business
From selecting the lead actress in a Broadway musical, to predicting a crucial delay in the delivery of Boeing's 787 Dreamliner months before the CEO knew about it, to accurately...

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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Author: Rohit Bhargava
ISBN: 9781118137536
Format: Hardback
$29.00 $32.95

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple...

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Hidden Wealth of Customers

Hidden Wealth of Customers

Author: Bill Lee
ISBN: 9781422172315
Format: Hardback
$30.75 $34.95

Introducing return on relationship with your most valued customers
The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful...

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The Consumer Mind: Brand Perception and the Implication for Marketers

The Consumer Mind: Brand Perception and the Implication for Marketers

Author: Pepe Martinez
ISBN: 9780749465704
Format: Paperback
$49.30 $58.01

Explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, this title provides...

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Team Code of Honor: The Secret of Champions in Business and in Life

Team Code of Honor: The Secret of Champions in Business and in Life

Author: Blair Singer
ISBN: 9781937832124
Format: Paperback
$20.95 $24.61

Every great team, culture, society, religion or business that has endured time, adversity and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of...

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Advertisers at Work

Advertisers at Work

Author: Tracy L. Tuten
ISBN: 9781430238287
Format: Paperback
$55.05 $64.77

In Advertisers at Work, readers will read stories and gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 16 advertising leaders...

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Marketing For Dummies

Marketing For Dummies

Author: Ruth Mortimer
ISBN: 9781119965169
Format: Paperback
$30.75 $34.95

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller.

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Teach Yourself Customer Care in a Week

Teach Yourself Customer Care in a Week

Author: John H. Wellemin
ISBN: 9781444159851
Format: Paperback
$16.05 $18.87

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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Author: Phil Fernandez
ISBN: 9781118299296
Format: Hardback
$29.00 $32.95

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized...

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Social Business By Design: Transformative Social Media Strategies for the Connected Company

Social Business By Design: Transformative Social Media Strategies for the Connected Company

Author: Dion Hinchcliffe ,  Peter Kim
ISBN: 9781118273210
Format: Hardback
$33.40 $37.95

From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern...

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