E-commerce: business aspects books

From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern...

Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you...

Offers guidelines for planning and executing a comprehensive search engine strategy. This book helps you learn the underlying theory behind search engine optimization (SEO), and what makes search engines work. It also helps you...

Suitable for those looking to understand social media marketing, search engine optimisation, blogging, digital public relations, Google, and more, this title helps you to build your personal brand through new media and position...

From Shama Hyder Kabani, president of the Web marketing firm Marketing Zen, comes an essential guide for using social media tools to help your business succeed.

From Shama Hyder Kabani, president of the Web marketing firm Marketing Zen, comes an essential guide for using social media tools to help your business succeed.

As a leading business development and growth specialist in Ireland, a management accountant and a certified management consultant, Paul Davis' work with hundreds of businesses over the years has led him to believe that everyone...

Internet marketing has become one of the most important disciplines for today's bloggers and webmasters. <br/>Wordpress marketing techniques can help to generate large volumes of traffic, the lifeblood of any successful...

Explains what modern leadership means and describes how to be an effective leader in the digital world. This title provides many real-world examples and tips to help you create a path to success while leading others to achieve...

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of...

The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains...

Building the E-Service Society is a state-of-the-art book which deals with innovative trends in communication systems, information processing, and security and trust in electronic commerce, electronic business, and electronic...

Online marketplace businesses are thriving and it's not just eBay anymore, there's Amazon, ASOS, Notonthehighstreet.com and we cover them all in this practical guide to setting up and managing an online marketplace business. With...

The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has...

Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better...

Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and...

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically...